Activity: Perform Enterprise Analysis
This activity assesses the organization's internal environment from multiple perspectives to locate and define its strengths and weaknesses. This assessment informs organizational changes, system features, online brands, and deployment strategies.
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The Role: Business Strategist analyzes the organization's internal environment from several perspectives:
- Corporate vision
- Business strategy, including product and service offerings
- Tangible resources
- Organizational culture, structure, and human resources
- Business processes
This activity is usually done once per project during the Inception phase. The depth and formality of analysis varies by project.