Activity: Perform Industry Analysis
Industry analysis focuses on industry-wide trends, to view the project within a larger context. The analysis then concentrates on specific competitors. The depth of analysis varies by project.
More detail: Purpose - Frequency - Staffing
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Purpose
The Role: Business Strategist analyzes the external industry environment to identify opportunities and threats relevant to the project. Specifically, he or she:
- Reviews industry trends
- Analyzes specific competitors in detail
- Draws conclusions from this information
Frequency
This activity is usually performed once per project during the Inception phase. If significant changes occur in the competitive environment, you should decide if more analysis is necessary.