Artifact: Competitive Analysis
This artifact captures findings about the organization's main competitors, their current and future strategies, and ways to influence the outcome of competitors' strategies.
More detail: Purpose - Audience - Template
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Purpose
The Competitive Analysis has three major purposes:
- Forecast competitors' future offline and online strategies
- Predict competitors' reactions to this organization's strategic initiatives
- Determine how competitors' behavior can be influenced in order to make it more favorable
Audience
The Role: Business Strategist uses the Competitive Analysis to find business opportunities. Other roles, including the Role: Acquisition Marketing Strategist, use this information to better understand the competitive environment.