Activity: Identify & Analyze Opportunities

This activity synthesizes findings about the industry and organization into a strengths, weaknesses, opportunities, and threats (SWOT) analysis. By analyzing and then validating the opportunities, priorities are set that shape the business strategy.

More detail: Purpose - Frequency - Staffing

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Purpose

The Role: Business Strategist collaborates with other team members and stakeholders to identify major business opportunities and the criteria for evaluating them. This allows the Business Strategist to recommend and prioritize opportunities to be pursued.

Frequency

This activity is usually performed once per project during the Inception phase. If significant changes occur in the competitive environment, more analysis may be necessary.

Responsibilities

The Business Strategists and Business Process Analysts use the Industry Analysis to find business opportunities. Other roles use this information to better understand the competitive environment.