Role: Relationship Marketing Strategist
Relationship Marketing Strategists are responsible for developing new loyalty or customer relationship management (CRM) strategies, as well as enhancing or analyzing existing customer relationship programs.
More detail: Description - Staffing
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Description
Specific duties include analyzing marketing objectives, developing communication strategies, CRM packages and their application, testing loyalty programs and mining existing customer data for trends. Relationship Marketing Strategists should possess strong market research, marketing strategy, strategic planning, and CRM experience. Relationship Marketing Strategists should be able to design, execute and oversee both qualitative and quantitative market research techniques.