Role: Creative Concept Director
The Creative Concept Director translates the business, brand, marketing, and content strategies into a conceptual and visual framework for the website. The Creative Concept Director, usually with other team members, generates many ideas and inspired solutions to strategic and tactical problems.
More detail: Description - Staffing
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Role: Content Manager
The Content Manager defines and maintains the Artifact: Content Inventory, which provides a mechanism for monitoring the status of all content elements. When using a content management system, this role and the Role: Software Architect collaborate to effectively implement content management decisions.
More detail: Description - Staffing
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Description
To develop the Content Inventory this role gathers, organizes, and assesses existing content as well as identifying new content needs and potential sources. The Content Inventory structure will be influenced by the results of the enterprise analysis and other business strategy initiatives.
The Content Manager partners with the Role: Software Architect to integrate a content management system, should one exist, into the content development process. The Content Manager mentors the project team in the use of the content management system and provides supporting documentation, such as training materials, if necessary. Content delivery is the responsibility of the Content Manager, while ensuring consistent quality of content is the responsibility of the Role: Content Editor.