636-530-7776
Legend: RUP Notation
Workflow > Detail > Activity

Activity: Define Key Experiences

Every website or application has a few key experiences - those aspects that define the essence of a user's interaction and perception. Identifying those experiences and exploring how they can be realized provides input to functionality, content, and creative design decisions.

More detail: Purpose - Frequency - Steps

Click the icons for definition

Content ManagerBusiness Concept (from Business Strategy)Brand Strategy (from Business Strategy)Usability Benchmarks (from Business Strategy)
Brand Strategist
Business Strategist		 Creative Concept DirectorDevelop Visual SystemDefine Key ExperiencesActor Catalog
Requirements AnalystBrand Identity (from Business Strategy)Creative ConceptUser Research Report
Creative Concept Director
Usability Evaluator		 Graphic DesignerFormalize Visual Development Guidelines Supplementary Specification
Visual Development Guide

Purpose

To illustrate the key experiences users will have. The Role: Creative Concept Director leads the team in defining these critical experiences which target specific user groups and support the project's overall objectives. Other key experiences may address the most complex or important interactions. Exploring and defining these experiences allows the team to consider the impact of the creative approach on the larger application or website, especially its affect on information architecture, content, and functionality.