Activity: Develop Visual System
Defining the initial set of visual elements that set the mood, image, and personality of the website or application establishes the foundation for the project's creative approach.
More detail: Purpose - Frequency - Steps
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Purpose
To propose a creative direction for the project by exploring graphic design elements that will illustrate and enhance online brand and business strategies and provide a usable and compelling user experience. This includes logo usage, typography, color, personality, imagery, and overall aesthetic design.