Activity: Formalize Visual Development Guidelines
The initial creative direction often evolves during its usage and as a result of usability tests. The Role: Graphic Designer formalizes the visual element definitions and guidelines for their usage as they are refined, or at the end of the project.
More detail: Purpose - Frequency - Steps
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Purpose
To capture the guidelines and principles directing the application or website's visual design. This allows multiple Graphic Designers either on this team or a subsequent team to understand the design and to consistently apply it. The formality and extent of detail in the Artifact: Visual Development Guide varies by project.