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Legend: RUP Notation
Workflow > Detail > Activity

Activity: Formalize Visual Development Guidelines

The initial creative direction often evolves during its usage and as a result of usability tests. The Role: Graphic Designer formalizes the visual element definitions and guidelines for their usage as they are refined, or at the end of the project.

More detail: Purpose - Frequency - Steps

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Content ManagerBusiness Concept (from Business Strategy)Brand Strategy (from Business Strategy)Usability Benchmarks (from Business Strategy)
Brand Strategist
Business Strategist
Creative Concept DirectorDevelop Visual SystemDefine Key ExperiencesActor Catalog
Requirements AnalystBrand Identity (from Business Strategy)Creative ConceptUser Research Report
Creative Concept Director
Usability Evaluator
Graphic DesignerFormalize Visual Development Guidelines Supplementary Specification
Visual Development Guide

Purpose

To capture the guidelines and principles directing the application or website's visual design. This allows multiple Graphic Designers either on this team or a subsequent team to understand the design and to consistently apply it. The formality and extent of detail in the Artifact: Visual Development Guide varies by project.