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Legend: RUP Notation
Workflow > Detail > Role

Role: Graphic Designer

The Graphic Designer develops the application's visual design guidelines by working with the high-level look-and-feel treatments defined in the Artifact: Creative Concept. By collaborating with the team, the Graphic Designer develops innovative and usable designs.

More detail: Description - Staffing

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Content ManagerBusiness Concept (from Business Strategy)Brand Strategy (from Business Strategy)Usability Benchmarks (from Business Strategy)
Brand Strategist
Business Strategist		 Creative Concept DirectorDevelop Visual SystemDefine Key ExperiencesActor Catalog
Requirements AnalystBrand Identity (from Business Strategy)Creative ConceptUser Research Report
Creative Concept Director
Usability Evaluator		 Graphic DesignerFormalize Visual Development Guidelines Supplementary Specification
Visual Development Guide

Description

The Graphic Designer applies visual design guidelines to transform the information architecture into a set of fully designed user interface pages. By applying and refining the initial design ideas, the Graphic Designer defines the user interface, including color use guidelines, typographical standards and visual hierarchies. These decisions may be formalized in the Artifact: Visual Development Guide. The Graphic Designer often creates innovative and usable images and icons to enhance the site's navigation and brand. The Graphic Designer must optimize all visual elements for the production environment to ensure fast downloads, web-safe colors, etc.