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Artifact: User Research Report

The User Research Report contains the results of quantitative and qualitative research describing the target users, their attitudes, motivations, needs and wants. The User Research Report also includes personas developed from this research.

More detail: Purpose - Audience - Template

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Content ManagerBusiness Concept (from Business Strategy)Brand Strategy (from Business Strategy)Usability Benchmarks (from Business Strategy)
Brand Strategist
Business Strategist
Creative Concept DirectorDevelop Visual SystemDefine Key ExperiencesActor Catalog
Requirements AnalystBrand Identity (from Business Strategy)Creative ConceptUser Research Report
Creative Concept Director
Usability Evaluator
Graphic DesignerFormalize Visual Development Guidelines Supplementary Specification
Visual Development Guide

Purpose

The Role: User Researcher uses proven human-computer interaction, user-centered design, and market research techniques to understand potential users and their needs. By analyzing this research, the team understands the context in which the application or website will be used. The User Research Report informs the creation of Artifact: Actor Catalog, Artifact: Use Cases, Artifact: Wireframes, Artifact: Creative Concept, and Artifact: Usability Test Report among others.