Artifact: Supplementary Specifications
The Visual Development Guide refines the visual communication elements of the Artifact: Creative Concept, defining specific decisions, techniques, and specifications for applying the visual system to an application or website.
More detail: Purpose - Audience - Template
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Purpose
The Role: Graphic Designer formalizes the creative decisions and recommendations for applying those decisions, allowing the team to use a consistent creative approach. The Visual Development Guide sets the foundation for subsequent work, whether online or offline. It typically addresses use of color, imagery, typography, interface geometry, icons and symbols, and application of brand identity elements.