Activity: Formalize Content Development Guide
Content is pervasive. An inconsistent approach to content may result in user confusion or mixed perceptions of the brand. This activity recommends steps leading to user experience enhancing content.
More detail: Purpose - Frequency - Steps
Click the icons for definition
    |
||
    |
||
   |
||
|
Purpose
To define how business and brand strategy decisions are reflected in the content's editorial voice and tone and to provide guidance for developing and editing content. This includes the Role: Content Manager's input on using a content management system, if any.