Role: End User
The ultimate measure of your project's success is to what extent End Users use the site, and how often they return. An End User is any actual or potential user of the web-based application being developed.
More detail: Description - Staffing
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Description
End Users are a special type of Stakeholder. End Users' input and feedback on strategy, features, usability, content, etc. can provide invaluable insight into your target audience and the direction your solution should take.
Their involvement level will vary greatly from project to project but it should never be completely eliminated.