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Legend: RUP Notation
Workflow > Detail > Activity

Activity: Profile Target Users

Defining a Web application's users is inherently difficult because the potential number of users is vast and the individuals so culturally diverse. This activity uses marketing research and human-computer interaction (HCI) techniques to profile users.

More detail: Purpose - Frequency - Steps

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Requirements Analyst
End User
Usability Evaluator
Marketing Plan (from Business Strategy)Business Concept (from Business Strategy)
User Researcher
Profile Target UserActor Catalog
Research Potential User Needs
User Research ReportUse Case Model (Sketch)

Purpose

To define the motivation, goals, and tasks of the target users in relation to this application. The Role: User Researcher uses market research, interviews, and personas to understand:

  • Demographics
  • Psychographics
  • User's goals and how they are achieved
  • The physical, social, and emotional environment in which the application would be used

Information gathered is input to the Artifact: User Research Report and is used to define application metaphors, user experience design, and early drafts of the Artifact: Use Case Model and the supporting Artifact: Actor Catalog.