Software development organizations often forget that the utility of their application isn't just measured in its features and functions, but also in its usability. Applications that offer a compelling user experiences thrive, increasing productivity and product sales, while poorly designed user interfaces encourage users to use e-mail and phone calls to complete a task increasing your business' costs, or worse, visit a competitor's site. This is the case, because, to the user, the interface is the application. So whether an application is accepted and used is often a function of how easy it is to use, how intuitive it is to figure out, and how it stacks up against the competitors.
So we agree that everyone wants to build usable software. But how can you really define and achieve usability goals? Which activities and techniques are most effective? What's practical given time and money constraints?
User Centered Design is a discipline that address these questions and more by introducing techniques into your SDLC such as developing personas, conducting card sorts, developing wireframes, designing navigation, and several methods for evaluating usability. The bottom line is that usability must be designed into an application or web site through rigorous analysis and design from the beginning; it is not just a test at the end.
Common Problems Addressed by This Offering
- Complaints from users or customer about your application or website
- Call center or help desk costs increasing
- Loosing customers to competitors
- Current SDLC does not address usability or user needs
User Centered Design Services
- IconProcess Usability Extensions
IconProcess extensions provide best practices for building strategic, usable websites and applications. Each process extension covers a specific aspect of the Web development process (e.g., usability testing, user research, information architecture), and is designed to be integrated into the software development lifecycle from beginning to end.